Associate Product Marketing Manager

CRM Asia

Bengaluru

Job Description

Capillary offers an intelligent loyalty and customer engagement platform that enables brands to delight customers across their purchase journey during acquisition, analysis, insights, and activations.

Over 400 marquee brands across the US, Middle East, SEA and India, including Petron, Landmark, Levi's, Pizza Hut, PUMA, Jotun, KFC, HP, and GlaxoSmithKline trust Capillary to unlock maximum customer retention potential. With over 650 million consumers and 120,000 stores on the platform, Capillary handles over 100 million consumer communications every day and 300 million loyalty transactions per month. Over 500 Capillary associates across 14 global offices are continually innovating to find new ways for brands to make their consumers’ lives easier, and experiences memorable.

Capillary is backed by Warburg Pincus, Sequoia Capital, Norwest Venture Partners, Qualcomm Ventures, and American Express Ventures.

Few interesting facts about us:

Our products power 250K POS terminals stores across the globe.
Our code touches 650M end customers in 35 countries.
Campaigns product has the scale of reaching out to the whole of South India's population in a few hours.
Loyalty products process transactions of ~$10B annually.
Commerce Platforms process a GMV of INR 30 Crores/day.

Do you want to work with high scale, multi-tenant systems that provide real value to retailers? Want to build real web applications that work across multiple channels and devices? We have a bright bunch of folks who care about building the next billion $ enterprise. They are driven, highly technical, and highly motivated. The right candidate should have an entrepreneurial mindset and a strong background in developing complex web experiences that are rich, responsive, and interactive

Roles and Responsibilities:

The Product Marketing Manager will be responsible for the go-to-marketing activities, thought leadership content and ultimately driving customer growth
You will be at the intersection of the Brand marketing and product teams executing on our product strategy and driving the tactics we need to drive success in sales and marketing.
You’ll partner closely with sales, product management and marketing to build the go-to-market strategies
You’ll be the expert on use cases, personas, competitors in the market. You must have domain and product expertise to develop product positioning, messaging and content that differentiates Capillary in the market.

Your day-to-day Activities

Act as the primary thought leader for the products you support and lead cross-functional integrated campaigns incorporating product launches and customer marketing
Plan the launches of new releases, and manage the cross-functional implementation of the plan
Create compelling content like product presentations, blog content, industry reports that highlight the differentiated value to reach the target buyers
Understand buyer personas and influencers – who they are, challenges their facing, and current use cases.
Understand and support sales channels; create and deliver effective enablement content that helps sellers identify opportunities and communicate our unique value

Job Requirement

2+ years of experience in intelligent marketing automation platforms is preferable with Proven experience marketing to large enterprises buyers
8+ years of product marketing experience in enterprise SAAS.
Experience working in a startup, multi-product and multinational company environment.
Passion for knowing your market and translating that expertise to actionable go-to-market plans
Proven ability to learn, understand and communicate the underlying technology of the products you are marketing.
Should be able to ideate and work along with the designer and video editor
Strong writing background as the original author of use cases solutions, whitepapers and research reports.
Team player with a positive, can-do attitude and excellent people and management skills.
Self-starter, a collaborator, a strategic thinker who is adaptable